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Autumn is the perfect time to get back to basics

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Hey Storyteller,

Autumn is the perfect season to get back to basics.

To check you’ve got everything you need - just like you check your child’s pencil case to replace those tiny chewed pencils and broken rulers, you need to check in with yourself and you business to check that everything is working.

We believe getting the basics right, lays the foundations for extraordinary.

And it’s not too late to check in, even if the season has already run away with you.

No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission and values - your purpose - will help you approach your messaging with renewed focus to propel you in the right direction with every piece of content you write.

You need to know what you want to build, before you start talking about it.

This is the key to a purpose driven business.

Start by answering these questions:

  • What’s your mission?

  • What’s your superpower?

  • What does the future look like?

Journal on these questions and share the answers with your audience.

If you need help to get your basics right to set you up for extraordinary we would love to chat.

From our monthly Copy Edit Club ® to a month long Residency, depending on what support you’re looking for, you can book a discovery call here.

With love,

Laura + Becca

Hello!

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We're Laura & Becca

PRs, copy coaches, mates, mamas and story obsessives. Between us we've got four kids, three dogs and two husbands. We know first hand how life is a big old juggle and we're here for the ride with you. Running a business (and a family) is hard work but we believe writing about it doesn't need to be. We're here to show you how. We're also here for the thrifty finds, adventure and cocktails.

Becca'sfavourite things

Poolsuite FM

Sunshine vibes and poolside tunes to get me through these long winter days. Download the app to listen on your phone, or mac and and enjoy the preloaded playlists. Pass me a margarita!

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Gabrielle Bernstein

I discovered Gabrielle Bernstein in the summer of 2019, inhaling her book The Universe has got your back while on holiday in France. Since then I've literally read her entire repertoire. I can't get enough of her positivity and make picking an affirmation card the first task of my day.

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Laura'sfavourite things

Day dreaming

Alone, with friends, family or our clients, I LOVE dreaming up ideas. I believe anything is possible. The first step is allowing ourselves to imagine what those possibilities could be.

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Being in the mountains

Mountains, I love 'em. I love looking at them, hiking them and the endless possibilities they hold. Our favourite place to explore in the UK is the Lake District. Whenever we have a spare weekend or day, I jump in our van and head to the mountains.

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Binge the latest blog posts

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Discover how a supportive community, like The Illuminators programme, can propel your business to new heights. Learn from nature's V-formation flyers and transform your entrepreneurial journey.

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Here's what we've learned about the power of best friend energy and what it can do for you and your business - whether you're a solo entrepreneur, corporate communicator or a dreamer who wants to be a doer:

We're firm believers your superpower is not just a strength, it can actually shape your brand narrative especially when you build powerful stories around it and foster a deep emotional bond with your audience. But how do you get started?

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