We’ve all got those stories, you know the ones:

• When your skirt got tucked into your knickers at an awards event giving guests an eye full.
• Having to call your fave glossy magazine to pitch a story you knew they 100% wouldn’t be interested in.
• The conversation which triggered you into a downward spiral of regret.
• The school appointment you missed because you were busy commuting to a job you didn’t (or don’t)like.

We’re grimacing at the stories we’ve experienced and heard over the years.

And that’s the thing, while cringeworthy moments are perhaps ones we’d rather forget, they can make great stories, often with a learning or two thrown in for good measure.

We talk a lot about the power of a good story and how weaving them into your copywriting and content creation can give you a deeper connection with your audience to inspire action.

So does this mean you need to share the uncomfortable stories? The warts and all? No, it doesn’t.

You don’t need to speak about or share anything which makes you uncomfortable, it’s your choice. And even if you see others sharing, if it makes you cringe, don’t feel like you’ve got to follow in the same direction.

If you’re not sure, ask yourself whether the story you’re thinking about sharing would add value to your audience. Would it connect with them? Would it help them get to know, like and trust you more?

Personal stories are great and add real depth to your messaging, but remember, they’re your stories and you have to feel good about sharing them. You get to choose.

With love,

Laura + Becca

PS If you want to uncover your hidden stories in a safe and supportive environment, come join us for a Content Party, where we’ll create a 3 month content plan for you to share your stories with ease and impact.