Hey storyteller,

When was the last time you copied someone? We ask this rather than ‘Have you ever copied?’ because let’s face it, in some way (business related or otherwise), we’ve all been a copy cat at some point.

While we’re incredibly lucky to be living in a world where inspiration is all around us, it can get exhausting to know when something is an original thought or idea.

Because the reality is, in today’s world, nothing’s new. Not really.

Everything’s been said and done before, it’s maybe just packaged up in a slightly different way.

But you know what someone can’t copy? Something original and unique to you?

Your story.

Your story blueprint is as unique as your DNA.

It’s why we bang on about the importance of story so much. The importance of weaving it into your messaging and content so your audience gets to KNOW, LIKE and TRUST you.

Your story is great and it’s powerful. But often you can’t see it. You can’t see what others see.

Every story has three parts. The start the middle and the end.

We often talk about the 3 stories you need in your story back pocket. We call these:

1. The Origin Story - the start of your story

2. The Aha Story - the middle part, usually a plot twist

3. The Transformation - the end or the possibilities (for you and the reader)

If you need help getting comfortable with your story, so you can step into your power and connect with your audience we would love to help.

Find out more about working with us here.

With love,

Laura and Becca x