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Oyster Day and other storytelling hooks to use in August
School’s out for summer. If you're struggling for content inspiration, distracted by out of office emails and holiday pictures, from Oyster Day to National Allotment Week, here's a few ideas to get your creative juices flowing.
1 August, Yorkshire Day
As Yorkshire gals born n’ bred, we had to include this one. A day to celebrate the largest county in the UK and all of its many quirks and perks, you could share your Yorkshire favourites. Whether it’s places to visit or brands you discovered here, use the day to share what you love about
1-7 Aug World Breastfeeding Week
World Breastfeeding Week (WBW) is a global campaign to raise awareness and galvanise action on themes related to breastfeeding. So whether you came up with the idea for your business while you were breastfeeding your baby, you launched a podcast because it was a great hands free way to engage with your audience or you run a business that prides itself on being breastfeeding friendly, shout about it this week.
4 Aug Playday
A campaign celebrating the importance of play in children’s lives, if you work with children or support their development, this one’s right up your street. Use this day to showcase what you do and the transformation you create.
It’s also a great day to simply show your playfulness. Use the day to incorporate a bit more play into your business and into your words. Think, how can you be more playful today?
5 Aug National Oyster Day & Cycle to Work
Take your pick today, you’ve got National Oyster Day and Cycle to Work Day to choose from. Bonus points if you incorporate both.
In our public sector days, Cycle to Work was always something to celebrate, linking to the organisation’s sustainability agenda and bike schemes.
Why not bike to the office today (or take a ride on your lunch break) and take a snap for social. Does cycling play a role in your wellbeing? Tell us about it.
8 Aug International Cat Day
Are you a cat lover? Own a cat cafe? Do you always have your faithful furry friend by your side?
Tell us a bit more about this feline love of your life.
9-15 National Allotment Week
Do you have green fingers? What do you love to grow?
Don’t be afraid to share your passions or hobbies, it’s a great way to connect with your audience and show your human side.
13 Aug National Prosecco Day
Any excuse for a glass of fizz with the team, right?
Use the day to celebrate something, big or small and take us behind the scenes. Plus, it’s a Friday, and Fridays are always a day to celebrate.
28 Aug Hug a Sheep Day
Yep, really. There‘s a day for literally anything.
This is one that we have in our diary for a home building client and their latest development called Shepherd’s Rest. All the home styles are named after breeds of sheep, so this day is an ideal hook to talk about the properties still for sale.
Do you make things with wool? Is your work inspired by the great outdoors? Is your favourite me-time hobby heading into the hills and maybe chatting with the sheep? Make this one fun, it could be baa-rilliant.
PS Need even more inspiration, download our 99 storytelling prompts free download.
Laura + Becca
Hello!
We're Laura & Becca
PRs, copy coaches, mates, mamas and story obsessives. Between us we've got four kids, three dogs and two husbands. We know first hand how life is a big old juggle and we're here for the ride with you. Running a business (and a family) is hard work but we believe writing about it doesn't need to be. We're here to show you how. We're also here for the thrifty finds, adventure and cocktails.
Becca'sfavourite things
Poolsuite FM
Sunshine vibes and poolside tunes to get me through these long winter days. Download the app to listen on your phone, or mac and and enjoy the preloaded playlists. Pass me a margarita!
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Gabrielle Bernstein
I discovered Gabrielle Bernstein in the summer of 2019, inhaling her book The Universe has got your back while on holiday in France. Since then I've literally read her entire repertoire. I can't get enough of her positivity and make picking an affirmation card the first task of my day.
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Laura'sfavourite things
Day dreaming
Alone, with friends, family or our clients, I LOVE dreaming up ideas. I believe anything is possible. The first step is allowing ourselves to imagine what those possibilities could be.
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Being in the mountains
Mountains, I love 'em. I love looking at them, hiking them and the endless possibilities they hold. Our favourite place to explore in the UK is the Lake District. Whenever we have a spare weekend or day, I jump in our van and head to the mountains.
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