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We LOVE a vision board. In fact, we often make an event of it. Digging out all our old magazines, junk post we've been sent that has a certain flair, and spreading an A1 poster board with markers and sticky tape across the kitchen worktop, music playing with a hot brew in hand ready to put our vision into pictures. It's a gorgeously nourishing exercise, but if you're ready to transform your 2025 vision (for your business, life and anything in between) beyond the vision board and manifestation, we've got some insights we think you'll love. Read on to discover:
The Vision Board Challenge: From Dreams to Reality in 2025
If you've spent the holidays visualising your perfect 2025, creating a vision board filled with your dream business, ideal lifestyle and aligned revenue goals, you wouldn't be alone. If you're feeling a disconnect between all that dreaming and the actual doing, you're not alone with that either.
Why Vision Boards Alone Won't Build Your Dream Business
We heard something recently that perfectly captured this challenge. Mel Robbins pointed out that while many of us make vision boards with the things we want - the dream business, the easy state of flow, the cabin by the mountains - how we manifest this to come true is where the biggest mistakes are made.
The Missing Link Between Manifestation and Action
Manifesting isn't about the dream itself, it's about building the bridge between where you are and where you want to go.
If you're sitting there right now with big plans for 2025 but feeling overwhelmed about how to actually make them happen, we get it. It's not enough to see the destination clearly - you need to light up every single step of the path to get there.
Many, if not most, of us have been led to believe we should sit with vibrational force, connecting with how our dreams will feel when we get to the end, the goal realised. But as Mel explained, this only socialises our mind, body and spirit to the end goal.
What about all those many, many, many little annoying, frustrating steps that will actually get you there? What about preparing yourself for feeling discouraged, hearing "no" and continuing anyway?
Signs You Need a Business, Brand & Brilliance Illuminator in 2025
This is exactly why so many brilliant creatives and entrepreneurs stay hidden, despite having so much value to offer. Whether you're a creative, coach, yoga teacher, service provider or course creator, the path to sustainable business growth often feels overwhelming.
You can see where you want to go but the path there feels dark and uncertain. You know you have something special to share but you struggle to articulate it in a way that truly connects with your ideal clients. The creative entrepreneurship journey can feel particularly isolating when you're trying to scale your impact while staying true to your authentic voice.
Common signs we see in creative business owners before they work with an Illuminator include:
From Hidden Talent to Visible Success
We know this journey intimately because 2024 (and the few years before that) taught us everything about it. As mentors and messaging strategists ourselves, we've helped countless brands and businesses bridge the gap between their expertise and their audience.
It revealed to us (long after others had realised) that we are expert illuminators. We understand the unique challenges of creative business owners who want to scale their impact without sacrificing their artistic integrity, freedom or authentic voice.
While this was unsurprising to those who know us, it was like we finally took our sunglasses off to see it for ourselves. After decades of helping others shine brighter through brand storytelling, content strategy and message mentoring, it felt incredible to be on the receiving end of that revelation.
Practical Steps to Bridge Your Business Vision Gap
This is what we've learned: Your dreams are absolutely possible. The business you envision can become real. But the magic isn't in the manifesting - it's in illuminating every single step that will get you there:
Building Your Illuminated Path to Success
If you find yourself:
Then you need an Illuminator in your corner. Not just a cheerleader or a business coach, but a mentor who can help you:
Transform Your Creative Business Dreams into Reality
Starting a new year is like turning over a fresh page in a brand new notebook (who doesn't love that?!). But instead of just dreaming about the final chapter, imagine having every step of your journey illuminated. Imagine having the accountability, word-crafting support, message clarity and momentum you need to actually get where you want to go.
This is why we're more excited about 2025 than any year yet. Because we're not just here to help you dream bigger - we're here to illuminate every brick in the bridge between where you are and where you want to go. To help you take imperfect action over perfect planning, build genuine connections through shared journeys and stop keeping your brilliance hidden from those who need your wisdom and experience so you can finally take that much-desired big leap closer to the vision you can't stop thinking about.
Key Takeaways for the Dreamers who want to be Doers:
Because your dreams deserve more than vision boards. They deserve a well-lit bridge to carry them into being.
If you're ready to stop just dreaming and start building that bridge - with every step illuminated - we're here to light the way. Let's make 2025 the year your brilliance truly shines.
Book a FREE Illumination call to start illuminating your path to success.
PRs, copy coaches, mates, mamas and story obsessives. Between us we've got four kids, three dogs and two husbands. We know first hand how life is a big old juggle and we're here for the ride with you. Running a business (and a family) is hard work but we believe writing about it doesn't need to be. We're here to show you how. We're also here for the thrifty finds, adventure and cocktails.
Sunshine vibes and poolside tunes to get me through these long winter days. Download the app to listen on your phone, or mac and and enjoy the preloaded playlists. Pass me a margarita!
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I discovered Gabrielle Bernstein in the summer of 2019, inhaling her book The Universe has got your back while on holiday in France. Since then I've literally read her entire repertoire. I can't get enough of her positivity and make picking an affirmation card the first task of my day.
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Alone, with friends, family or our clients, I LOVE dreaming up ideas. I believe anything is possible. The first step is allowing ourselves to imagine what those possibilities could be.
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Mountains, I love 'em. I love looking at them, hiking them and the endless possibilities they hold. Our favourite place to explore in the UK is the Lake District. Whenever we have a spare weekend or day, I jump in our van and head to the mountains.
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