Every brand and business has a story and a unique voice to tell it. But without firm foundations, the messaging can easily go off track and not do what it’s meant to be doing. Wasting a load of time, energy and opportunity.
No matter where you’re at with your business - whether you have a seed of an idea or you’ve been running for years - taking a moment to go back to your foundations and get clear on your mission, values and brand pillars will help you navigate your messaging in the right direction and build long-lasting relationships with copy that connects. Plus, it'll make writing about your business so much easier.
No one is you and when you reconnect with all parts of your story, it becomes even more powerful.
When a house is being built, the foundations come first for a reason.
Establishing firm foundations gives your business strength, stability and makes sharing the message of what you have to offer a whole lot easier. Imagine building a house on sinking sand or sloppy mud, no thanks!
Whether you’re starting out or stuck in a content rut, it’s time to get grounded. Afterall, you and your story are the foundations of your business. Let's find them, make them strong and ready to take your business to the next level.
As business owners, we know how important it is to do the doing, servicing clients and working IN the business. But when you don’t take the time to really think about your foundations - where your business came from and why you're doing what you're doing beyond making money - when it comes to creating captivating content, it’s easy to get stuck because you can’t remember what sets you apart from everyone else.
We hear you! It’s so easy to overlook when you’re a busy founder or small business owner creating, serving and doing all the things.
Maybe you’re just starting out with a business idea or maybe your business has evolved and you want to realign your vision, your values and your why. Wherever you are in the journey, getting clear on your foundations will make writing about your business easier and more powerful.
To help you find your foundations, we've poured our 30+ years of PR, copywriting and business experience into this interactive self-study course and accompanying workbook to help you take the thoughts whizzing around your head to create the foundational pillars of your messaging (in a week).
Weaving in your unique personality, vision and values, you’ll soon have clear messages and story structure to write with confidence and call in the clients you desire every time you write.
Once complete, keep the workbook handy to help you align your storytelling with your strategy every time you write about your business.
Move closer to your vision with every word you write.
Get grounded and anchored into your purpose and it’ll help you write and communicate with your dream clients with ease and flow: clear messaging, captivating content and strong foundations to enable a purpose driven business.
Encapsulating your mission and values with your unique voice is what attracts your audience. you’ll start to attract more of your ideal customers, repel those who aren’t right and have the clarity to write, speak and share your message with confidence.
Every story has a start, a middle and an end, with plot twists and curiousities. By getting clear on your why, what sets your story apart and your vision, you'll step into your story power and never be short of what to say again.
We’re Becca and Laura, best mates, mothers, business mentors, writers and the visionary minds behind Stories from Home.
We're here for the dreamers who yearn to be doers, for the women ready to forge their unique path and step boldly into the power of their stories.
Working with women 1:1, in our monthly Copy Edit Club® and our nurturing online haven that is The Nest our mission is to empower your words to work smarter and harder, so you can revel in the freedom of running your own successful business.
Welcome to a world where stories come alive and your dreams become a reality.
Get clear on what sets you apart so you can articulate your story with your unique brand personality to attract your ideal customers, repel those who aren’t right and have the clarity to write, speak and share your messages with confidence.
It's time to get reacquainted with your story, realigned with your why and create a mission statement you can reel off at the drop of a hat.
Narrated in your own unique voice, there’ll be no stopping you.
The story you're currently telling yourself
Getting clear on your founding values
The love story: Who is your perfect person?
The start of your story: what is your why?
Your plot twists or needle movers
Your brand personality & content pillars
"I knew what I wanted to say, but struggled to say it. Stories from Home helped me draw out my story and find my unique voice. A voice that didn’t make me sound like a robot, a voice with personality, colour and fun."
Carly Osman-Holmes
Sprout
Find Your Foundations is just one of the courses available on The Nest, our exclusive and immersive community space. Think of it like our playground. Not only do you get access to all of our self study courses and resources but every month you get to attend two live gatherings with us as we host an exclusive member webinar and an office hour session, where you get to ask us anything.
At a limited sign up cost of £48 a month (inclusive of VAT) come join up and see the magic for yourself.
There's no minimum sign up and you can cancel at anytime.
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